The unique series of BMW Art Cars
Second part
BMW 535i of Matazo Kayama transfers admiration of the artist by the BMW technologies and during a long time is striking traits of modern Japan.
The car is executed in a theme “Snow, the Moon and Flowers”. To underline grace of the car, Kayama has sprayed a dark blue paint on a silvery body and supplemented it with elements from an aluminium and gold foil. Thus, the founder has underlined elegance and aesthetics.
From the point of view of César Manrique, the author of BMW 730i project, the car is a part of an everyday life which has considerable influence on how we see the world surrounding us. The author has wanted to connect concept of speed and aerodynamics with aesthetics in one object. Bright BMW 730i colors passing each other make us to think about dynamics and grace of movement.
«My sight at art has come from breeding tradition of an ornament of houses», the South African artist Esther Mahlangu has spoken. In BMW 525i the author has wished to combine disappearing directions of art with the modern car.
Within five weeks the South African artist has created from BMW 525i a masterpiece. That has been a reason the artist has got the status of the first South African woman in the list of the international “automobile” artists.
Before A. R.Penk has undertaken for BMW Z1, this car already has been an exclusive masterpiece of work of BMW designers’ and engineers’ hands. From technical perfection of this car the artist has taken inspiration for work. The car has been ornamented by the ornaments reminding prehistoric painting that connects the present and the remote past.
«Ornament me, ornament me» - these words have been told by a surface of prototype BMW 3 series to artist Sandro Chia at their first meeting.
The artist has covered a car body with bright colors and numerous faces. «Everybody look at this. People steadfastly look at this car, and the car reflects their stare». It has been not the first car ornamented by the artist. In the childhood he has taken a great interest in drawing cars.
«When BMW has given me this car, I has looked at it and looked …», has told David Hockney about BMW 850CSi.
«I have studied also other cars of series BMW Art Cars and have thought that it would be interesting to show the car outside how it looks inside», the artist speaks. For an embodiment of idea David has spent some months. The stylized inlet collector is represented on a cowl, and the silhouette of the driver can be seen on a lateral door. Except the image of interiors of the car, the abstract landscape is represented on a body. «Travelling by the car, you see landscape, that is why green color is the main one». Car BMW V12 LMR created for participation in races of a series Le Mans became the last car of BMW Art Cars series. The American artist Dzheni Holzer has worked with it. The car case has been covered by the phrases which, probably, never will lose its meaning.
Images are based on traditional features of colors and schedules of racing cars. But the most important elements of registration are phrases. “Protect me from what I want” – «protect me from my desires», a slogan is perfectly underlining one of the most fascinating races on the planet. “You are so complex you do not respond to danger” - «you so are frightened that cannot resist to danger», a provocative phrase that fits a car racing.
A series of BMW Art cars have become surprising symbiosis of art and technical perfection of which any mark on a planet cannot brag.
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